Elegance in Concrete

Using my visual communication skills, the university challenge was to create a brand and persuade the South Welsh middle, upper classes, to come to my exhibition.

Elegance in Concrete is a fictional company that creates concrete art for the home, which can be both practical and aesthetically pleasing. I created printed A3 posters, a structured brochure and digital outcomes in the same branded style.

To progress for the future, I created a short gif for websites and social media outlets as well as concrete wayfinding systems.